Itoki Corporation
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introduction

Itoki Corporation, a leader in workplace innovation since 1890, is redefining modern workspaces through design, technology, and human-centric functionality. Known for its expertise in office furniture, ergonomic design, and space planning, Itoki focuses on creating adaptable and seamless environments that meet the needs of people and organizations.

Case Study: Itoki Corporation

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the challenge

At its Tokyo headquarters, Itoki set out to transform two key collaboration spaces — the Decision Room and The Studium — into live showrooms for over 20,000 annual visitors, serving as models to showcase the future of hybrid work. Itoki’s transformation aimed to tackle the challenges of hybrid communication, particularly in high-level discussions and client presentations. Remote participants often struggle to engage without clear visuals of facial expressions or speakers, while in-room participants find it hard to connect with those on screen.

the solution

Itoki partnered with Crestron, a trusted industry leader with over 30 years of recognition in Japan, to bring their design visions to life — unobtrusive, scalable, and human-first technology. The Crestron intelligent video portfolio would enhance collaboration while maintaining a sleek, functional design.

Case Study: Itoki Corporation
Case Study: Itoki Corporation
 
"At Itoki, we design and create work environments that inspire human connection. Crestron’s collaboration technology aligns with our values of simplicity, flexibility, and human-centricity."
Osamu Watanabe
General Manager, Solution Planning Department,
Itoki Corporation

the technology

Crestron’s intelligent video and control technologies bring Itoki’s vision of “quiet innovation” to life — powerful yet discreet and adaptable. Central to the setup is the Automate VX multi-camera speaker tracking solution, which automatically switches between multiple cameras based on the active speaker’s location. This creates more engaging hybrid meetings and reduces cognitive fatigue. With the system in place, remote attendees feel more connected, and in-person participants no longer repeat comments.

The Decision Room was designed to create an equal environment where all participants — remote or in-person — could interact naturally, feel heard, and be visually included. In the Decision Room, the Automate VX multi-camera speaker tracking solution, integrated with Shure® MXA920 ceiling microphones and Shure IntelliMix® P300 processors, enables automatic speaker tracking. Cameras switch angles intelligently based on voice pickup, ensuring clear discussions where remote participants feel fully engaged. The automatic speaker tracking fosters richer, more equitable discussions.

Case Study: Itoki Corporation
Case Study: Itoki Corporation

On the 11th floor, The Studium presented additional challenges. This tired, U-shaped seminar space prioritized visibility and inclusivity, but Itoki needed technology to complement its design with seamless digital engagement. Simplicity was essential, making it easy for anyone to present and enabling multiple users to share content effortlessly. For the Studium, the Crestron AirMedia® Connect Adaptor and a simpler two-camera tracking system support presentations, seminars, and hybrid meetings. Recessed, color-matched ceiling speakers and microphones blend easily with the architecture, while Crestron’s touch screen interface makes controlling audio, video, and lighting simple for all users. Synchronized video and audio across rooms also enable townhall-style events and unified content experiences.

Wireless content sharing is effortless with the Crestron AirMedia® Connect Adaptor, allowing presenters to connect from any device. Presenters have praised the system’s ease of use and seamless setup. Always presentation-ready, the space inspires visiting clients with ideas for their own workplaces. Intuitive control of audio, visuals, lighting, and room settings is delivered through touch screens and iPad® tablets. Crestron’s XiO Cloud® platform provides remote monitoring, updates, and centralized device management. Fully IP-based, the system is built for scalability and future upgrades.

 
"Even our clients are surprised by how naturally the automated vx system identifies the speaker — it just works, and that’s what the latest technology should do."
Yosuke Taguchi
Sales Manager,
Itoki Corporation

the results

At Itoki, the success of Crestron technology lies in its invisibility. Cohesive, human-centric spaces born from the Itoki-Crestron partnership are setting a new standard for intuitive, people-first work environments. The transformation has exceeded expectations, and communication quality has improved.

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featured products

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AirMedia Wireless Presentation and Conferencing

AirMedia® technology makes it simple to transform meeting spaces into high-quality BYOD spaces. Add plug-and-play wireless and wired presentation and conferencing from any compatible personal device. When not in use for meetings, create human connection with digital signage. Command spaces with Crestron control, built into the heart of all AirMedia products.

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Automate VX

Automate VX employs multiple optical zoom cameras and voice-activated switching to ensure remote participants enjoy a clear, crisp view of everyone in the room and in-person participants never have to think about where to look to follow the conversation.

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Crestron DM NVX AV-over-IP technology

DM NVX® AV-over-IP technology combines video, audio, USB, and control on a single platform to reliably distribute anything across your entire network — in real time, at the highest quality and security standards.

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