DM® 3.0 Sets the New Digital Standard for Every Room
Feb 10, 2015
Set of core digital standards embedded in DigitalMedia product line transform AV distribution and AV industry yet again.
A decade ago, Crestron laid the foundation for DigitalMedia, the AV distribution technology that would go on to transform the industry. At Integrated Systems Europe 2015 in Amsterdam, February 10–12, Crestron will do it again, with the introduction of DM 3.0, the new digital standard for every room.
“To be clear, DM 3.0 is not a product. It’s a set of core digital standards embedded in the DM product line: uncompressed bit-for-bit 4K/60 distribution and scaling; streaming AV; enterprise-class IT solution; and end-to-end scalable solutions for every room type,” says Fred Bargetzi, Chief Technology Officer at Crestron. “You could think of it as requirements in a consultant spec that might read, ‘Video distribution system must be DM 3.0 or equal.’”
Only DM products meet all core DM 3.0 requirements:
Uncompressed bit-for-bit 4K/60 distribution and scaling
We’re accustomed to watching video at 60 frames per second, which delivers smooth motion. 4K gives us razor-sharp images, but first-generation 4K sources support 4K at only 30 frames per second. Therefore, you may have noticed choppiness in 4K video demos. Now, AV professionals should expect and demand distribution of 4K at the full 60 frames per second, as well as scaling technology that can convert any resolution and frame rate to any other resolution and frame rate up to 4096x2160 at 60 Hz.
Streaming leverages IT infrastructure to deliver content anywhere on the network. Existing infrastructure can often be used to facilitate unlimited distribution, either across campus or around the world. Streaming inputs or outputs can easily be added to link any room to any other. However, streaming isn’t a “silver bullet,” and sometimes point-to-point uncompressed delivery is best because it maintains the highest quality and doesn’t introduce latency. Products that meet the DM 3.0 standard offer the best of both worlds; streaming and point-to-point on one platform.
Enterprise-class IT solution
Presentation and collaboration technology is increasingly part of how we communicate – making AV as central to business as IT. This necessitates centralized monitoring and management to automatically detect failures, enabling proactive service. AV equipment must support IT standards, including 802.1X, Transport Layer Security (TLS), Active Directory, and SNMP.
End-to-end scalable solutions for every room typeToday’s enterprises are comprised of rooms of all sizes, from huddle spaces to boardrooms, from classrooms to campuses. To provide a consistent experience, where every room works the exact same way, a validated architecture – meaning the components are designed together as part of a single-vendor solution - is needed for all room types. It’s also critical that solutions can be scaled to add capabilities and inputs/outputs easily.
“Crestron gives you more than just the standard-setting technology of DM 3.0,” adds Bargetzi. “We give you award-winning service and 24x7 support, offices around the globe to provide support and training, and tens of thousands of DM certified professionals to ensure a great experience every time. Under the Crestron 4K Certification program, we test third-party 4K devices for reliable operation. We give you 4K technology at 2K prices. And we make it easy with system design and quotation assistance accessible live online, and via phone and email.”
For more information on DM 3.0, the digital standard in every room, visit Crestron stand #2-C-24 at Integrated System Europe 2015 in Amsterdam, February 10–12.
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