Everyone’s Welcome
Of course, the CEC isn’t just for dealers and their clients — it’s for architects, designers, end-users, and anyone who might interact with or specify these solutions. “No matter who visits, we want them to leave inspired,” says Annelies Kampert, VP and GM of Crestron Europe. “Whether they’re designing a home, planning a smart building, or integrating AV across a campus, this space helps them visualize what’s possible. It’s about sparking ideas, building confidence, and deepening relationships.”
To borrow a popular phrase from the real estate industry, a big plus of the CEC is location, location, location. “This experience center is a tangible expression of our investment in the region,” says Kampert. “We’ve designed it to reflect the diversity of our EMEA markets, with spaces that speak to both residential and commercial audiences. It’s about showing up locally with global excellence.”
“It’s a showcase of our vision in action,” she adds. “Intelligent environments aren’t just about technology — they’re about how people live and work. This experience center brings that vision to life, showing how Crestron solutions adapt to different needs, spaces, and lifestyles. It’s a place where innovation meets experience.”