What Does True Blue Mean to You?
We put that question to the people inside Crestron
December 3
What Does True Blue Mean to You?

There’s a philosophy that’s at the root of what Crestron does — a spirit of innovation and collaboration that’s been baked into this company since George Feldstein founded it more than 50 years ago.

It’s something we call “True Blue.” 

Our EVP of Global Marketing, Brad Hintze, defined it in the introduction of our most recent issue of Smarter Spaces magazine:

True Blue is a commitment to shared success, fueled by a commitment to excellence and a passion for the transformative power of technology to create incredible experiences driven by a holistic approach to a smart home ecosystem. We're driven by innovation, pushing the boundaries of what's possible. We embrace new ideas, explore emerging technologies, and collaborate with you to create solutions that redefine what technology can do. That collaborative spirit also extends to our integrators, our partners in the industry, and the culture we’re nurturing inside Crestron.

It’s about a vision for the future, a future where technology empowers us all — positively impacting the places where we live, work, and learn.

What Hintze gave us was the answer to an unspoken question: “What does ‘True Blue’ mean to you?” When we put that question to the people inside Crestron, our coworkers and colleagues, we found that many of their answers could be loosely organized into three distinct “buckets” — answers that either addressed our creation of a Crestron community, a commitment to our customers, or the development of a culture unique to this firm.

Crestron as Part of a Community

A lot of the respondents leaned into the word — and the concept of — community. Not just an internal community, but one that embraced everyone in the industry:

"True Blue is a community united by a shared objective, committed to prioritizing the needs of the task at hand, with one goal — achieving the ultimate positive outcome! It’s the trifecta: customer, project, partners."
— Martin W., sales manager

"It represents a sense of community support offered at the highest level, a commitment to help our dealers and partners become their best and run efficiently and effectively. Definitely proud to be True Blue."
— Carina P., office manager

"True Blue to me means a commonly shared goal to make Crestron better, both internally and externally. It's a community of Crestron employees and those in the industry that have that shared goal of wanting Crestron to excel and be the best company and solution for any project."
— P.G., product manager

Crestron and Its Customers

Other respondents believed that a key aspect of the True Blue mindset is an unwavering commitment to serving Crestron’s customers.

"True Blue means showing real dedication to serving our customers with excellence. It’s about recognizing that every customer has unique needs — and meeting those needs with our outstanding lineup of products. It also means empowering our employees to work in an environment built on trust, which fosters loyalty and pride. True Blue starts at the top and flows through every part of our organization."
— Lu Ann N., manufacturing

"When I think of True Blue, I think of giving your all — and how best to take care of your customers. It's finding ways to get an answer or pulling in resources to solve a problem. It's also about being able to have hard conversations to help keep things moving forward. It's also having leadership that empowers you to do your job to its fullest with access to the resources needed to be successful."
— Nathan L., technical director

"To me, True Blue is a consistent approach to listening to customers who leverage technology to be more productive and efficient in their work or school day. It is evident, even to someone like me who has been at Crestron for a few years, that this has been the mindset since the beginning 50-plus years ago. Crestron’s innovative experience over these many years gives customers a level of confidence that they cannot get from other technology companies in our industry."
— Dan H., sales

The Crestron Culture

How does one define a company’s culture? For those who viewed “True Blue” as shorthand for the culture that’s been built over five decades, that definition seemed self-evident (and shared quite a bit of overlap with those who focused on “community”):

"True Blue is a mindset, a commitment, and a culture I’m proud to be part of. To me, it represents loyalty to excellence, a deep belief in the power of innovation, and a relentless drive to support our customers, partners, and each other. It’s about showing up with integrity, owning the outcome, and always striving to be better, not just technically, but professionally and personally. What is most important to me is that being True Blue means I’m not just working for a company, but I’m contributing to a legacy of leadership in technology, where every product, every interaction, and every solution reflects our shared values. It’s about pride in what we build, and even more so, pride in how we build it together as a True Blue community."
— Michael T., pro enablement

"True Blue is a culture built upon trust, respect, and commitment to our community. In George's words, it's the act of making Crestron community part of our extended family, where we put all our effort towards its success and growth!"
— Jaya S., engineer

One employee, however, was most succinct of all in his definition of True Blue:

"Doing the right thing, every day, every time, every place, for everyone."
— Garrett O., Crestron Technical Institute

Learn more about True Blue

featured products

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Crestron True Blue

Create exceptional experiences, together.” It’s been Crestron’s guiding principle and singular purpose from the beginning. True Blue is the embodiment of that spirit, woven into the fabric of our culture, fueled by and shared with our valued customers, partners, and employees.

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Crestron Flex video conferencing

For teams at their best, ​Crestron Flex comes first. Combining your choice of UC platforms with Intelligent Video and Intelligent Audio, Crestron Flex lets you bring seamless, consistent, high-quality hybrid meeting experiences to any space.

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Crestron Intelligent Video

From small rooms to multi-purpose rooms, from lecture halls to town halls, Crestron’s portfolio of intelligent video solutions brings everyone closer together and keeps them fully engaged.

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