Crestron’s booth at InfoComm continued an approach to trade shows we adopted several years ago:
It’s all about the experience.
Yes, devices were on display at this year’s show in Las Vegas, but the exhibit went well beyond an array of black boxes and spec sheets. “We presented what we call two ‘core experiences’ at the show,” says Joel Mulpeter, Crestron’s director of product marketing. “One was created for deployment in an organization's most impactful spaces: those large conference or training rooms, boardrooms, and so on.”
That larger core experience included content distribution (mainly utilizing DM NVX® AV-over-IP technology), intelligent video driven by Visual AI to automatically track and frame a presenter based on facial and motion detection (featuring the latest Automate VX solution and Crestron’s newest 1 Beyond camera technology — more on that in a moment), and a demo of how the room’s functions integrate with platforms offered by Microsoft and Zoom, all with Crestron’s robust control solutions driving the space. “Everything integrates with Crestron Flex products as well, naturally,” adds Mulpeter.
The other core experience was built around smaller, more flexible solutions. “It offered a one-touch meeting solution for small to medium spaces — and it’s built for rooms whose configurations are adaptable,” says Mulpeter. That includes dual-camera deployments (with intelligent video on board) and mobile audio solutions such as Crestron Flex Pods.
The experience, however, extended beyond the InfoComm show floor. “Our technology can be found in more than 40 properties in Las Vegas — and that’s not limited to the strip,” says Crestron’s VP of Hospitality Michelle Guss. “And it’s not limited to AV, either — although Vegas truly is on the cutting edge of that vertical,” she says. The demand for Crestron solutions is especially evident when it comes to the heart of the company’s mission. “Control systems are critical to everything in Vegas — from stadiums to sportsbooks,” says Guss. “Our clients are looking for the glue that can hold these systems together — and run those systems without any issues.”