Hotel Renovations: The Perfect Time to Integrate Tech
Elevating guest experience and operational efficiency
January 30
Hotel Renovations: The Perfect Time to Integrate Tech

Over the last decade, there has been a distinct shift in the expectations of hotel guests. It’s especially true in the luxury market.

“When a guest is staying in a luxury hotel, they expect that property to be just as good as their home, if not better,” says Michelle Guss, Crestron’s VP of hospitality.

And in yet another example of how the world changed with the pandemic, that bar was raised considerably over the last five years. “During COVID, a lot of people renovated their homes,” explains Guss. “They were stuck in that environment, and they wanted to improve it.” Many of those homeowners realized that while they were changing everything from kitchen layouts to finishes, the renovation period was the perfect time to integrate smart home technology into their residences.

“That means that a hotel guest will want the same amenities during their stay that they’re accustomed to at home, and that includes technology.” And if it’s time to raise dust and put a guest room or common area out of commission, that presents a terrific opportunity to integrate those technological solutions.

There’s a silver lining for the owners, operators, and staff of a hotel when that building becomes “smart:” Modern solutions such as those offered by Crestron can help with management, cost savings, “future-readiness,” and meeting sustainability goals. While improving the guest experience is paramount in any renovation, the additional benefits can be tremendous.

The Lighting Challenge

Of course, renovation implies modernization, and every solution has specific infrastructure requirements. “One of the biggest pain points that I see is making sure that all design teams are aware that modernizing the light fixtures can sometimes also require updating the lighting control,” says Guss. “What they may not realize is that in a renovation, sometimes the existing interface is meant to control a fixture that isn't modern.”

As lighting transitions toward digital controls for LED fixtures, problems can arise.

There are, of course, solutions, as we mentioned on the Crestron blog last year:

Crestron has partnered with the lighting firm DMF to integrate its PhaseX® lighting control technology solutions into the Crestron Home® OS. That’s great for integrators and their clients: PhaseX technology transmits DMX signals over existing power cables, eliminating the need for extensive rewiring in both new construction and retrofit projects.

“PhaseX utilizes an extremely rugged communication protocol over the existing AC wiring,” he explains. “It’s two-way, extremely long range, and lightning fast. When it’s deployed, every fixture is getting updated simultaneously at DMX rates, so latency and popcorning are eliminated.”

Applying that technology to hospitality installations was covered in depth on a recent webinar from the International Luxury Hotel Association titled “Illuminating Hotel Renovations: Simplifying Lighting Upgrades.” (Find that webinar on LinkedIn here.)

Hotel Renovations: The Perfect Time to Integrate Tech
Hotel Renovations: The Perfect Time to Integrate Tech

The Perfect Climate

Solutions such as automated HVAC controls don’t just keep guests comfortable, no matter the season. “A smart thermostat is a great resource saver,” says Guss. In addition to scheduled temperature changes, when connected to an occupancy sensor, the thermostat can enter an energy-saving mode, resulting in significant savings for the property. “Realizing the ROI on technology like this is an incredibly fast process,” says Guss. “These devices typically pay for themselves in 12 to 24 months.”

Automated shading can do a good bit of lifting on the climate side, too. “If you’ve got the automation with your shading solution, you can not only adjust blinds and drapes for sleep cycles and privacy, you can open and close shading in unoccupied rooms to reduce solar heat gain,” says Guss. “When you’re undertaking a renovation project, that’s a great time to figure out exactly what infrastructure you may need to transition from manual to motorized shading.”

That demands planning, of course — and coordination among the trades on site. “It’s another example of why it’s important to get everyone at the table at the outset of these projects — the technology integrator needs to be communicating with the electrical team on running power to those shades,” says Guss.

Part of the Crestron mission, however, is making that transition as simple as possible for owner-operators who are keeping a close eye on the bottom line. “We have beautiful keypads in our Horizon and Cameo lines,” says Guss, “and they can easily connect that to existing line voltage wiring in a hotel. Most of what’s on the market gives you limited plastic options without features like backlighting. It’s another thing that sets Crestron apart.”

Personalizing the AV

There’s another aspect that makes the luxury hotel room feel more like the high-end home: personalized playlists, delivered from the guest’s personal device into speakers in the walls or ceiling. “Being able to take the music off their phone, connect to a Crestron DM NAX system via our DM-NAX-BTIO-1G with Bluetooth connectivity device, and listen to their own music in their hotel room is absolutely a great experience for the guest,” says Guss.

“For common areas, we have hotels that are carefully curating playlists that really match the ‘vibe’ of that building or brand,” she adds. “Hotels that offer that holistic feel are becoming more popular with younger guests — they want a luxury experience that’s in line with their tastes and lifestyle.”

Guss is also seeing more personalized and brand-friendly offerings on in-room displays. “Beyond the IPTV brands that offer everything from entertainment channels to welcome messaging to room service menus, we want that TV to be more than a black slab on the wall when it’s not ‘in use’ per se,” she says. “A hotel that centers its brand around wellness might offer some beautiful sounds and images from nature.”

“The other thing that can improve the guest experience is having the right cloud management,” adds Guss. “These systems can tell you when devices may be nearing the end of their life cycle, so they can be addressed before they fail, and you’ve got a guest calling the front desk. They also enable you to monitor all aspects of your property, including occupancy and energy usage. We’ll see these products evolving rapidly in the next few years.”

Hotel Renovations: The Perfect Time to Integrate Tech

The Renovation ROI

When systems become network-based, they’re easy to scale, and this comes in handy when you need repeatable solutions for a big makeover. “The Crestron DM NVX AV-over-IP system makes it simple to swap out encoder-decoders from a centralized rack, for example,” says Guss. “This also makes it easier to tackle a retrofit in phases — run the Ethernet cabling to where you need it and go from there. PoE can even address some of your potential power issues at each location where you need it.”

Another bonus of network-based solutions: They’re “future-ready.” “We release regular software updates to platforms such as our Crestron Home OS that constantly improve the functionality and user experience of the system — not to mention adding features that make life easier for the operator on the back end,” says Guss.

Sometimes wireless solutions are the ticket, especially when the retrofit involves more of an aesthetic refresh. “Whether you’re ripping things down to the studs or just upgrading some devices, a good technology integrator will be able to help you find the solution that meets your schedule and your budget,” says Guss.

“Again, it’s all about planning,” says Guss. “You need to answer those key questions at the outset: ‘We want to add these beautiful touch screens or keypads — can the existing wire infrastructure handle it?’”

“In the end, though, it’s ultimately about the guest experience,” says Guss. “If someone feels like they’ve booked a stay in a place that offers even more luxury than their high-end home, they’re more likely to make a return visit.”

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Crestron Home® OS

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Hospitality Technology Solutions

Smart guest rooms that turn new visitors into repeat guests. Conference rooms that help them get down to business. Ballrooms that help them have a ball. Only Crestron enables you to provide premier, personalized guest service combined with robust, scalable, cost-effective property-wide monitoring and management. All on a single platform.

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Hospitality Guest Rooms

Tap into the transformative power of Crestron technology-driven hospitality and elevate your hotel's success. Rooms that perfectly match your guests’ personal preferences. Complete, intuitive environmental and entertainment control from your phone or beautiful Crestron touch screens, keypads, and remotes.

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