True Blue Spotlight: Engineering a Culture of Collaboration for L’Oréal Belgium
How ACS Partners and Crestron created a perfect hybrid working and training environment for L’Oréal Belgium
January 7
True Blue Spotlight: Engineering a Culture of Collaboration for L’Oréal Belgium
By Kaylie Shaffer and Ed Wenck

As we’ve noted elsewhere at crestron.com, we’re driven by a philosophy we call “True Blue.” It’s defined as:

A commitment to being exceptional. In everything we do. With every product. Every interaction. Every customer.

It’s been our guiding principle and singular purpose from the beginning. Crestron True Blue is the embodiment of that spirit, woven into the fabric of our culture. It’s fueled by the vision we share with our valued partners and employees: a passion for innovation, commitment to excellence, and belief in the power of technology to transform experiences.

One of the most profound expressions of this philosophy is our commitment to helping organizations achieve and sustain what has come to be known as a “culture of collaboration.” Simply put, that means technology is working at its best when it helps people collaborate — and not getting in the way.

We can’t do that without our network of dealers and integrators. Part of what drives True Blue is our commitment to ensuring that our dealer partnerships yield the best possible outcomes for our shared customers. A terrific example of this is the work ACS Partners and Crestron did for L'Oréal Belgium's new offices: virtually every space reinforces the culture of collaboration that’s so important to L'Oréal's people.

L’Oréal and Its Mission

If you’ve ever been to Brussels’ Northern Quarter (Noordwijk) on business, the Quatuor Building is hard to miss. Built in 2021, this playful structure with its organic shapes is a curvy standout among its angular neighbors. Composed of four wedge-shaped towers of varying heights surrounding a courtyard, its surfaces undulate around its verdant center, creating an inviting, human-centric outdoor space. It’s a smart building that keeps sustainability in mind, too, offering everything from Bluetooth® enabled bicycle parking to a plumbing system that can recycle more than six million liters of gray water a year. The building’s solar solutions help to generate 25% of the energy it consumes, and its LED lighting, efficient insulation, and triple-glazed windows all reduce resource consumption.

All these factors made the Quatuor Building a perfect fit for the new offices of L’Oréal Belgium — after all, a beautiful piece of architecture with workspaces that prioritize the well-being of its occupants seemed a natural fit for the L’Oréal Group.

L’Oréal Group produced its first product in 1909 — a hair dye — and since then, it’s expanded to 53 brands in more than 150 countries. The company website notes its belief that “beauty … is a fundamental need that goes beyond mere ‘appearance’ and taps deep into human aspirations: a sense of belonging, self-realization, self-confidence.” The firm sees beauty as something that’s aspirational, but also deeply tied to differing cultures’ varying needs and traditions. L’Oréal Belgium is one of the oldest subsidiaries of the iconic company that’s “on a mission to offer the world the best of beauty.”

True Blue Spotlight: Engineering a Culture of Collaboration for L’Oréal Belgium
True Blue Spotlight: Engineering a Culture of Collaboration for L’Oréal Belgium
Photos courtesy of Nora Van Sint Jan

Two Floors of the Quatuor Building

As the team from ACS Partners (acs-partners.net) tells us, “We were introduced to this project by our design partner AVLC, who had established strong connections with L’Oréal. They recognized our expertise as an integrator, installer, and maintenance partner with extensive knowledge of Crestron solutions. We were brought in during the early stages of technical planning, which allowed us to contribute meaningfully to the design and integration strategy from the outset.”

The goal was to create a discreet design that incorporates omnipresent, non-invasive technology to harmonize with the architectural elegance of the space, which occupies the third and fourth floors of the building. “The new office aimed to serve multiple purposes,” according to ACS Partners. “The third floor would cater to corporate functions and sales teams, while the fourth floor was designed as a stylish, welcoming space for customers and visitors.

“These spaces included an array of facilities: multiple meeting rooms, ‘quiet bubbles’ for focused work, a flexible triptych of training rooms, an ‘Eat&Meet’ area, and a retail shop to showcase their products.” That “Eat&Meet” area — a space that allows hybrid staff to collaborate and socialize in a setting normally reserved for lunch or snack breaks — goes to the heart of what L’Oréal sought to achieve with its new Brussels office: a multifunctional environment that seamlessly blended work and life through technology.

Technology for Hybrid Work ...

Hybrid meetings have become routine among L’Oréal employees, so the design for this office needed to include a variety of meeting spaces that could support video conferencing. Non-invasive technology in the ceilings and raised flooring hides the cabling that powers premium digital content and hybrid video solutions, bringing corporate messaging and collaboration capabilities to each space. DM NVX® AV-over-IP and DM NAX® Audio-over-IP solutions deliver the high-quality video and audio experience the facility requires while discreetly blending with the sophisticated architectural design.

“The primary goal was to deliver a cutting-edge AV setup that matched the aesthetic and functional aspirations of the space,” explains the ACS Partners team.

In larger meeting spaces, Crestron 1 Beyond cameras were selected for their Visual AI capabilities for auto-framing and reframing, which enable smooth tracking abilities and an exceptional meeting experience. With the Automate VX multi-camera speaker tracking solution, the cameras around the room are directed to properly capture and frame active speakers based on their posture and the direction in which they are speaking. Participants can speak naturally and fluidly with confidence that the Crestron cameras are shooting from the best angle to keep remote participants engaged and a part of the meeting.

True Blue Spotlight: Engineering a Culture of Collaboration for L’Oréal Belgium
True Blue Spotlight: Engineering a Culture of Collaboration for L’Oréal Belgium

... and Technology for Training

Beyond these meeting spaces, L’Oréal aimed to create a state-of-the-art training environment that would allow them to interact with customers and showcase their beauty products. Professional-grade technology was needed to broadcast these sessions to larger audiences in a way that engaged participants and connected them to the content being presented. Three modular training rooms tackle these needs, and each features a Crestron touch screen to control intelligent video cameras, volume, and content sources for the 136” display at the front of the room. With Crestron intelligent video in place, L’Oréal can produce broadcast-quality live streams in its training academy to share its product training offerings with a global audience in real-time.

The IT team also benefits from this deployment with the addition of Crestron XiO Cloud® technology operations management platform, which allows effortless monitoring and management of these solutions. ACS Partners also provides remote monitoring, regular maintenance, and system upgrades that ensure continued operation at peak performance. The XiO Cloud platform enables L’Oréal to quickly identify any disruptions and proactively manage its systems to reduce downtime and ensure smoother business operations.

"We were impressed by how the 1 Beyond intelligent cameras delivered for this project, creating an experience that truly delivered on bringing the hybrid meetings and training sessions to the next level,” says Alban Bernier of ACS Partners.

Rapid Deployment

The goals of the project had to be achieved in two weeks, and included creating an immersive experience with nearly 30 high-definition screens, designing a relaxing soundscape to complement the visuals and ambiance, and implementing high-tech AV solutions in meeting rooms that supported hybrid work and client presentations. Add the need for user-friendly controls to enhance and remote monitoring capabilities to streamline troubleshooting and support, and it’s clear that ACS Partners had a pretty daunting challenge.

"We were confident in the Crestron system to deliver on performance and scalability, and our team was proud to deliver a rapid deployment within only two weeks onsite,” says Bernier.

The result? The Crestron portfolio optimized the technology experiences in the L’Oréal workplace with intuitive systems that create an efficient, flexible environment that accommodates individual work, hybrid collaboration, and hosting guests onsite. The cutting-edge technology and sleek office design have modernized the work experience for employees with environments and tools that set them up for success, no matter what their day might entail.

And ACS Partners and Crestron did it ... beautifully.

featured products

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Crestron DM NVX AV-over-IP technology

DM NVX® AV-over-IP technology combines video, audio, USB, and control on a single platform to reliably distribute anything across your entire network — in real time, at the highest quality and security standards.

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Crestron Intelligent Video

From small rooms to multi-purpose rooms, from lecture halls to town halls, Crestron’s portfolio of intelligent video solutions brings everyone closer together and keeps them fully engaged.

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Crestron XiO Cloud and XiO Cloud Premium

The XiO Cloud® platform gives you two powerful subscription options to deploy, monitor, and manage all your workplace technology from one dashboard. Organization-wide. View status. Configure devices. Check network settings. Manage licenses and firmware. All from one secure location in the cloud.

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