A Lighting Partnership
For this year’s exhibit at the show, Crestron collaborated with John Cullen Lighting, incorporating the company's discreet light fittings on the residential side of the booth. As we mentioned when we announced this partnership:
The discreet luminaires and award-winning design skills of John Cullen Lighting, coupled with the advanced, granular control of the Crestron Home® OS, deliver an enhanced experience for any homeowner, creating spaces that feel as good as they look.
A big reason for inviting John Cullen Lighting into the booth was so that dealers could really experience the impact of a luxury lighting demo, as we noted previously on the blog:
Lighting can be a tougher sell than, say, high-end hardwood floors or top-of-the-line countertops. “With lighting being mostly an intangible substance, it can be difficult to convey its importance,” says Luke Thomas, design director with John Cullen Lighting. “We’re trying to sell something whose source we don’t want you to see.”
The solution? “The most effective course correction is an in-person demonstration,” says Thomas. “To understand lighting, you have to feel it. That’s why our showroom space is so powerful. Some clients come in, and after 10 minutes, they just want to leave us to it.”
All of these solutions have something in common — the idea that tech works best when it’s fundamentally invisible. To paraphrase a quote from Crestron’s EVP of Customer Success and Marketing, Brad Hintze, from our blog: “We strive to deliver experiences in which the technology fades away. It just works — and you don’t notice it.”